马云的鸡汤振奋底特律，目测一批美国中小企业正向中国市场赶来丨外媒说
还记得今年初，特朗普和马云会面，马云答应说要给美国创造100万个就业机会么。
现在他要来兑现承诺了。上周，阿里巴巴在美国底特律举办“Gateway '17”中小企业论坛，吸引了3000多美国企业家，包括农民，前来参加。
这是中国企业第一次在海外举办大型交流论坛，报道称，前往底特律的机票，全城的酒店都被预订一空。
Air traffic was jammed and hotels were full in the US city of Detroit on Monday when more than 3,000 business representatives flocked in for the Gateway '17 conference, Aibaba's biggest-ever public event, in the United States.
上周一，3000多企业代表涌入美国底特律参加Gateway '17论坛，底特律机场忙到拥堵，酒店被预订一空。这是阿里巴巴在美国最大的一次公开活动。
Gateway：大门入口；途经；网关
美国媒体也很兴奋，集中报道了这一活动。
《福布斯》（Forbes）网站刊登了美国前商务部国际贸易副部长Frank Lavin的评论文章。
他是这样描述这次论坛的：
China-based e-commerce colossus Alibaba just held its first signature U.S. event, Gateway 17, at which I had the privilege of presenting and participating. They hosted a crowd of 3,000+ retailers, manufacturers, service providers, and others in, or aspiring to be in, that glorious China e-commerce ecosystem.
中国电商巨头阿里巴巴刚刚举办了其在美国的第一个标志性的活动，“Gateway 17”，我有幸主持并参与。活动聚集了3000多名零售商、制造商、服务企业等，他们有的已经加入，有的则渴望着能加入中国辉煌的电商生态圈。
This June 21-22 gathering was part cheerleading, part religious revival and part personal story, all combined with a whole lot of practical tips, advice, insight, coaching and matchmaking.
这场于6月21-22日举行的活动既是啦啦队打气，也是信仰复苏，还是人生故事的分享，全都包裹在一整套实用技巧、建议、见解、培训和牵线搭桥之中。
《底特律自由新闻报》（Detroit Free Press）写了一篇热情洋溢的报道，传递了马云的信息：号召美国企业去中国做生意。
阿里巴巴马云：相信你自己，相信你能在中国做生意！
China's leading entrepreneur, Jack Ma, offered heavy doses of rags-to-riches inspiration and exhortations to embrace free trade and globalization during his keynote speech at Cobo Center.
中国首屈一指的企业家马云在科博会展中心发表主旨演讲，献上了一份大剂量的白手起家、奔向富裕的励志鸡汤演讲，同时激励大家拥抱自由贸易和全球化。
rags-to-riches：从贫穷到富裕，白手起家
《底特律自由新闻报》还把马云鼓舞人心的话做成一个小短片……
马云传递出信号：出口到中国来吧！
小企业出口中国的时机已成熟。
马云说：“小生意人，你们可以义无反顾地去！”
"Small business, you have nothing to lose," Ma exhorted his roughly 3,000 listeners. "The only thing you have to lose is the opportunity. Lose the hope, lose the future."
“小企业，你们没有什么可害怕失去的。”马云鼓舞着在座3000多听众，“你们唯一会失去的就是机会。失去希望、失去未来。”
马云说了一些阿里巴巴近期的销售案例，把美国人民听得心潮澎湃……
Along with the inspiration he sprinkled some startling statistics: That the Alibaba platform recently sold 2 million lipsticks in 10 minutes, or that when the site first started selling live Canadian lobsters for delivery to China, they sold nearly 100,000 immediately, enough to shut down the supply.
在这番励志演讲中，他时不时地放出些惊人的数据：比如近期，阿里巴巴平台在10分钟内卖掉了200万支口红；再比如该平台第一次开售加拿大直销中国的活龙虾，瞬间就卖掉10万多只，直接卖断货。
所以马云说：
"Don't miss this chance. Embrace the change. See the future. Change yourself."
不要错过机会，拥抱改变，着眼未来，改变自己。
该报称，马云选择在底特律开大会，就是看中了这里有大量的中小企业和农副产品。
Ma said Alibaba picked Detroit for the conference because the Midwest has a lot of small businesses, particularly those providing various food products that could please Chinese consumers.
马云称阿里巴巴把会议开在底特律，是因为美国中西部有很多小企业，尤其是那些供应各种食品的企业，这些产品深受中国消费者喜爱。
His goal, he said, is to allow consumers anywhere to buy products from anywhere in the world — salmon from Norway, coconuts from Thailand — and receive them within 72 hours.
他的目标就是让世界各地的消费者能购买到世界各个角落的产品，比如挪威的三文鱼、泰国的椰子，而且能在72小时内收到货。
《赫芬顿邮报》（Huffington Post）在其评论文章中，也给美国中小企业打气，引导他们和阿里巴巴合作打入中国市场。
文章称，之前流传在西方国家的一种说法是，在中国卖可口可乐，如果你能让每个人买一瓶，你就发达了。
但中国市场并没有那么容易进入：
However, in the last 30+ years of China’s rise and commercial opening, the promise of selling to Chinese consumers has largely been the province of large, global brands – companies who have had the financial foundations to establish manufacturing, distribution, and marketing operations in China.
但在中国崛起和商业开放的这30多年里，做中国消费者生意的基本上都是大型国际品牌。它们有经济实力在中国实现生产、经销和市场运营。
今天，阿里巴巴改变了这一现状：
Today, Alibaba is changing the game by “democratizing” access to the Chinese market. So, whether you are a global corporate brand, a small network of stores and distribution points, or an extremely small, solo-practitioner entrepreneur marketing an interesting and innovative product, Alibaba’s interfaces allow you to achieve a huge impact with Chinese consumers in a way that was heretofore impossible.
今天，阿里巴巴改变了游戏规则，它提供了一个更加民主化的通道进入中国市场。所以，无论你是一个国际大品牌、还是一个小型连锁商店和分销点，还是一个极小的单人创业者经营着有趣创新的商品，阿里巴巴这个界面都能让你在中国消费者当中产生巨大影响，而这在此之前是不可想象的。
这简直就是加强版的美国梦（加上中国梦），能不让人心动么……
《麻省理工技术学报》（MIT Technology Review）也专门写了一篇文章，调查美国小企业对进入中国市场的看法。
中国和互联网真的能拯救美国小企业吗？
中国的电商巨擎阿里巴巴和它魅力四射的创始人马云计划为美国增加100万就业，方法就是勾引美国企业去中国卖产品。
文章说在座一些美国小企业一面心动，一面有些怕怕：
Some of the small businesses at the conference seemed a little daunted.
会场上的一些小企业看起来有点被吓倒。
巴尔的摩一个10人小公司的CEO Will Gee就表达了一些为难情绪：
Gee said the Alibaba conference opened his eyes to the possibility in China, as well as to “how complex an opportunity it is.” There’s “just so much to navigate,” he said, with details to figure out regarding “international trademarks, copyrights, all these different pieces of our business that I hadn’t really thought of as a small-business owner.”
Gee说阿里巴巴的论坛让他开了眼界，见识到了进入中国市场的可能性，也了解了“这个机遇是多么的复杂”。他说：“有太多要注意的了，”比如要考虑“国际商标、版权、还有作为一个小企业的老板没有注意过的一些细节”。
但他仍然对进驻阿里巴巴持开放态度：
At the end of the conference, Gee was still open to exploring Alibaba, just not immediately.
会议结束后，Gee仍然愿意探索阿里巴巴，只是没有这么快行动。
现场让很多美国CEO们惊叹的模型：整个美国的电商销售量和阿里巴巴一个平台在中国零售市场的销售量的对比。
也有不少企业家已经试水阿里巴巴，对未来信心满满。一个来自加州的拥有20来个员工的护肤品公司的CEO Pedersen就表示：
Timeless is not aiming to conquer China. “If you are able to tap 1 percent of the Chinese market, you’re in business,” Pedersen says.
Timeless（产品名）的目标不是征服中国。Pedersen 说，“如果你能打入1%的中国市场，你就上道了。”
论坛上，马云和一些企业家分享的在阿里巴巴创业的方法和秘诀，让很多人美国小企业大感兴趣。
比如YouTube上，有网友就在相关视频后面留言：
我知道明天是Gateway 17的最后一天了。请再多录一些视频，教我们怎么在中国做生意，我们都想看。谢谢！
这次论坛，还让美国人领略到了马云的风采……
《赫芬顿邮报》说：
To be sure, Jack Ma held the “star role” at the conference, expounding on the history of Alibaba’s evolution and his “philosophy” of how enterprises can grow and thrive in the new economy.
毋庸置疑，马云是整场论坛的“明星”，他阐述着阿里巴巴的进化史，以及自己关于如何在中国这一新兴经济体中成长和成功的哲学。
In China, Jack’s wisdom is the topic of countless books and videos that aspiring entrepreneurs study as they build their own enterprises, and his simply-worded knowledge is neither superficial nor hollow.
在中国，马云的智慧成为无数书本和视频的主题，激励着创业者向他学习。而他那些用简单话语表达出的学问既不肤浅也不空洞。
Jack’s soundbites are genuinely worthy of collection, reflection, and integration into business growth and enterprise organizational planning.
马云的名言警句的确值得收藏、回味，并用于融入到自己企业的成长和组织规划中去。
《赫芬顿邮报》的标题，可以说是非常别出心裁了……
阿里巴巴的“首席教育官”马云在底特律“开课”
作者在开头很调皮地说了一个段子……
Question: What do you get when a teacher of modest origins envisions, develops, and leads an e-commerce behemoth with $500 billion in annual sales (projected to surpass $1 trillion by 2020) that dominates the most populous country in the world??
问：当一个出身平凡的老师设想、开发，并引领一个庞大的电商巨人，获得5千亿美元的年销量（预计到2020年将超越1万亿），在世界上人口最多的国家叱咤风云，你能获得什么？
Answer: A unique “classroom” to study e-business growth and innovation strategies to tap the “exploding” consumer marketplace in China.
答：一堂独一无二的课，来学习电子商务发展和创新战略，以打入中国“爆炸式增长”的消费者市场。
觉得马云演讲像老师上课的，不止《赫芬顿邮报》一家，Frank Lavin在《福布斯》的文章中也说马云骨子里还是像老师，听他说话不自觉就想拿小本本记下来……
Almost 20 years after he left Hangzhou Teacher’s College, he is still the lecturer, still the teacher: friendly, but with a tone that makes you take notes as he talks to you. Aspirational, but with one eye on the downside. On fire with drive, but with a cool, controlled demeanor.
马云从杭州师范大学毕业已近20年，但他骨子里还是一个讲师和教师：友好，但那语气让你听到他说话就想记笔记。激人奋进，但也警惕着坏的一面。热情似火、活力四射，但总带着冷静和克制的态度。
说了这么多，我们现在就来听听马云在底特律的演讲吧，完整版57分钟，没有字幕，但不难听懂，小伙伴们可以测试一下自己的听力水平。
https://v.qq.com/txp/iframe/player.html?vid=d0517kwb3w5&width=500&height=375&auto=0
在这次超长演讲中，马云讲了过去应聘被拒的故事，讲到了创建阿里巴巴的经历，也谈到了未来的发展。
他直言：“如果你们错过中国，你就错过了未来。”
马云的演讲一如既往充满了机智话语和鼓舞人心的力量。Frank Lavin评价道：
Ma has a knack for aphorisms and pithy phrases, all the more impressive since he is doing this in his second language.
马云在讲格言和警句上非常有一手，考虑到他说的是外语，这就更令人惊叹了。
双语君（微信ID：Chinadaily_Mobile）就摘录了10段精彩的语录，和大家分享。
Even today, most times when we have failed, when we did not achieve something, I say, ‘Well, get used to it.’ We are the people who have to learn and get used to being rejected, and get used to the days when nobody comes to help or support us. We shall not get used to being successful. When we succeed at something, we always feel proud, honored and thankful.
即便是现在，每当失败时，我都会说：“习惯就好。”我们得学会被拒绝，习惯被拒绝。我们得习惯没人帮扶的日子。我们可不能习惯成功，这样每当我们取得一些成就时，我们总会觉得很骄傲、荣幸、感激。
The reason we do that is not because we are experts of the internet. It is not because we are smart. We are not smart people. But we are very optimistic. We believe in the future. We believe in the internet. We believe that if we do not succeed, somebody else will.
我们创建阿里巴巴，不是因为我们都是互联网专家，也不是因为我们聪明。我们不是聪明人，但很乐观。我们相信未来，相信互联网。我们相信即便自己不能成功，但总有人能。
Entrepreneurs believe every day is difficult. Today is difficult. Tomorrow is much more difficult. They believe the day after tomorrow is very beautiful. But most people die tomorrow evening. You don't work hard, you don't see the sunshine.
企业家觉得每天都困难重重。今天很难，明天难上加难。但要相信明天过后会一片美好。不过大多数人熬不过明天晚上。如果你不努力，是看不到阳光的。
The book I want to write one day is about Alibaba's 1,001 mistakes. We made so many mistakes. And the mistakes that we learned from are the best assets we have.
我以后想写本关于阿里巴巴的一千零一个错误的书。我们真是犯了很多错误，但从错误中学到的却是我们最宝贵的财富。
We will never say that we have succeeded. I think most people here have the same feeling. When you have a feeling of success, problems come.
我们永远不会宣称自己成功了。我相信今天在座的大多数人都有这样一种感受，每每你觉得自己成功了的时候，问题不期而至。
If they don't have the vision for the future, it's difficult for a team to have teamwork. Do not hire people for you to work. Hire people to work for the vision you agree on together.
如果他们对未来没有远见，那这个团队很难实现团队合作。不要雇那些为你工作的人，要雇那些为你们共同愿景工作的人。
Everything you do, you should love it. If you do not like the things you are doing, your life is in trouble.
你应该喜欢自己所做的每一件事。如果你不喜欢手头的事情，那你的生活可就陷入麻烦了。
Where is the opportunity? Opportunity always exists in the places where people complain.
机会在哪里？哪里有抱怨，哪里就有机会。
If America is a country on wheels, China today is a country on the internet or on mobile phones.
如果说美国是一个车轮上的国家，那中国就是互联网或移动电话上的国家。
If you lose China, if you lose developing countries in Asia, if you lose internet e-commerce, you will lose hope and you will lose the future.
如果你们错过中国，错过亚洲的发展中国家，错过电子商务，那你将错失希望，错过未来。
编辑：左卓 唐晓敏